We’re sure that you have seen YouTube videos before where at the end, the video’s creator adds a clickable link at the end of the video for users to visit a website, like the creator’s blog, a patreon page, link to a crowdfunding platform, and so on. However it seems that Google is changing the way creators can add links at the end of videos.
According to a recent change, it seems that unless the video’s creator is enrolled in YouTube’s Partner Program, they will not be able to add clickable links at the end of videos. YouTube has since confirmed these changes and in a statement, it reads, “This update is meant to curb abuse and does not affect current YouTube partners or existing end cards. Additionally channels do not have to actually monetize any videos as part of this requirement.”
Basically if you’re already part of the YouTube Partner Program, then this change won’t affect you. However if you’re a small channel that’s still growing or if you have no intention of being part of the Partner Program, then you won’t be able to add clickable links in videos. This can be troublesome especially when you consider that to be part of the program, you will need at least 10,000 channel views and be approved as well.