News: Apple acquires music analytics startup Asaii


Apple has acquired music analytics startup Asaii, according to a report by Axios. Citing unnamed sources, the deal was reportedly worth less than $100 million, and was presumably done as part of Apple’s attempt to bolster its content recommendations to end users as well as possibly helping Apple to identify smaller artists to work with. Asaii has been pioneering efforts to use machine learning that it claims can help discover new, up-and-coming…