Right now the model used for purchasing digital movies, music, and apps is still largely based on an ala carte system, where you pay for what you want. However we’ve started to see a shift towards a subscription service, where you pay a flat monthly fee in exchange for access to unlimited music and movies.
It seems that Google could be moving towards such a system, or at least that’s according to the folks at XDA who discovered something called the “Play Pass”. Based on its name and also the strings that they discovered, it seems that Google could be toying with the idea of creating a subscription service that would give users access to certain premium apps and games for a fixed monthly fee.
It is unclear as to how this will work and who determines which apps will be part of this subscription, but it’s not surprising that this is being considered. We’ve seen companies such as Microsoft and Adobe use subscriptions successfully, plus it also seems that Apple is also encouraging developers to adopt a subscription model.