Apple CEO Tim Cook came out strongly against what he referred to as the ‘weaponization’ of user data today. Speaking at the International Conference of Data Protection and Privacy Commissioners in Brussels, he added that Apple is in full …More...
You may have read a conspiracy theory online in the past year that Apple intentionally slows down old iPhones to get people to buy its latest smartphones. The company later confirmed that it does slow down iPhones that have naturally degraded batteri…More...
We’re all in agreement that $1000 is a lot of money. For that price you can get two decent mid-range smartphones, a Mac, a variety of Windows-powered notebooks to choose from, iPads, and more. Or you could spend $1000 on the base model of the iPhone X. By no stretch of the imagination is the iPhone X not an expensive smartphone but Apple CEO Tim Cook’s logic doesn’t make it seem expensive at all.
The iPhone X is the most expensive smartphone that Apple has ever sold with the price starting at $999. Apple doesn’t think that the price is going to deter buyers from picking one up.
According to Cook, you’ll spend less on an iPhone X with a monthly payment plan than you’d probably do for “a coffee a day at one of those expensive coffee places.”
Cook’s logic does make sense. The iPhone X costs $56 per month on Apple’s upgrade program and that’s about $2 per day. You can easily spend double that on a coffee or iced drink. Going by this logic, the iPhone X could cost $2,000 and people could still afford it because $4 is around what they’ll pay for coffee at one of those places.
That doesn’t change the fact that customers are paying a huge amount of money for a smartphone. It also doesn’t take into account the fact that there aren’t a lot of people who would agree to pay $1,000 for two years’ worth of coffee.
Apple isn’t the only company selling a $1000 smartphone. Samsung’s Galaxy Note 8 is close to that mark as well and if things keep on going this year, it may not be long before $1000+ smartphones become the new normal.
The current Apple CEO Tim Cook has been holding the top job at Apple ever since Apple co-founder and CEO Steve Jobs decided to step down. He was previously serving as the company’s chief operating officer under Steve Jobs. Recent rumors claimed that Apple’s retail boss Angela Ahrendts had been picked to succeed Tim Cook as CEO whenever he decided to exit. Ahrendts has set the record straight by rubbishing the rumors.
It was rumored that Angela Ahrendts, the vice president of retail at Apple, would succeed Tim Cook as the CEO of Apple. It wasn’t claimed that Cook was on his way out or that he was going to resign. The rumor merely suggested that Ahrendts would take over whenever Cook decided that it was time to call it a day.
In a video interview with BuzzFeed News, Ahrendts used a term that’s very popular these days to rubbish the rumors. “Fake news, fake news, silly, no,” she said, when asked if there was any truth to these rumors.
Cook didn’t give a direct answer about who could eventually succeed him as the CEO. His rather diplomatic answer to the question was that “I see my role as CEO to prepare as many people as I can to be CEO, and that’s what I’m doing, and then the board makes a decision at that point in time.”
Tim Cook won’t be going anywhere anytime soon, that seems certain.
Nobody is going to hold a grudge against you if you forgot about the Mac mini. Apple hasn’t updated this product in over three years but it seems that the company isn’t pulling the plug on the Mac mini just yet. In response to a query about the Mac mini’s future, Apple CEO Tim Cook said that it remains an “important part” of Apple’s product lineup.
Tim Cook was asked over email by if there’s anything in the pipeline as far as the Mac mini is concerned. Cook’s response doesn’t suggest that there’s a new one in the pipeline, but what it does reveal is that the Mac mini will probably not get the axe anytime soon.
Cook said in his reply that “while it is not the time to share any details,” the company does plan for the Mac mini to be an “important part” of its product line going forward. This does give us some hope that the Mac mini will eventually receive an update.
Just how long that’s going to take remains to be seen, though. There haven’t been any rumors about a new Mac mini recently so it may be a while before a new one is launched. When we start hearing rumors about one, it will be a good indication that perhaps a new Mac mini is just around the corner.
President-elect Donald Trump has repeatedly expressed his preference to see Apple start producing iPhones in the United States and he has been vocal about it. Apple’s entire production setup for the iPhone exists in China and it’s not just that, the majority of its suppliers are based in Asia so it’s going to be easier said than done. In an interview with Axios, the president-elect said that he spoke with Apple CEO Tim Cook recently and that he has “eyes open” to the idea of moving iPhone production to the United States.
Aside from saying that the CEO of Apple has his eyes open to the idea, Trump added that he really believes Cook loves the United States and that “I think he’d like to do something major here.”
It’s unclear when this conversation between Trump and Cook took place. It may have taken place soon after Trump was declared the winner of the presidential race and received a call from Cook or at the meeting in December that was attended by quite a few technology leaders. It may have happened another time but there’s no clarity on that right now.
Apple has not yet commented on this and hasn’t confirmed when this conversation took place. The company hasn’t also said anything about any plans for moving production of its cash cow to the United States, even though that’s something the president-elect would love to see it do.