When you think of music streaming platforms, you might think of them on smartphones, tablets, computers, and maybe even smartwatches. However it looks like Tidal has decided to expand their streaming services to smart TVs, or to be more specific, the …More...
One of the features that sets Tidal apart from the other music streaming services is that they offer a hi-fidelity tier, which Tidal claims will offer higher quality music streaming. However it is also priced higher than the regular tier, making it more for audiophiles who might be able to appreciate and tell the difference in quality.
That being said if you’ve always been curious about that particular tier, or just Tidal’s service in general, you might be interested to learn that the company has announced that they will be giving away free 12 days worth of streaming. This will be kicking off on the 25th of December, presumably in celebration of Christmas. It will run for 12 days and will give users access to all the tiers, and the best part is that you don’t even need a credit card to sign up for it.
All you will need is an email address and you will be able to access all of Tidal’s services through the web, desktop app, or mobile app, depending on your preference. There will also be tickets to concerts that will be given away, live streams of concerts, and also a bunch of exclusive content that will be released throughout those 12 days. So if this sounds like something you might be interested in, mark the date down on your calendar.
Tidal, the Jay-Z backed music streaming service that reportedly has six months of cash left, today released official apps for Apple TV and Android TV. Its subscribers will now be able to access the hi-fidelity music streaming service via the biggest screen in their home. The apps will enable subscribers to access the entire music library as well as Tidal’s collection of video content.
Tidal was launched several years ago with a unique proposition. It offered audiophile grade music at a price point that was greater than what its rivals charge. It also offers a tier that’s priced competitively, but the hi-fidelity option has been its unique selling point.
A recent report claimed that its unique selling point was causing troubles for the company. It was claimed that Tidal only has six months of working capital left. It would be unable to run its operations if the company doesn’t raise money.
However, Tidal was quick to refute the report, saying that it “experienced negative stories” since its launch and that it has done “nothing but grow the business each year.”
Tidal is moving forward with the launch of its official Apple TV and Android TV apps. The apps will let subscribers access the entire music library and video content which include livestreams, concerts, and music videos.
The app has been released today so Apple TV and Android TV owners can get their hands on it right away.
When Tidal launched, one of the ways it set itself apart from the competition was that they offered listeners supposed audiophile grade music, although it came at a rather steep cost, a cost that might have set them back in the game because according to a report from Norwegian publication Dagens Naeringsliv, Tidal is running out of money.
The report claims that Tidal apparently only has 6 months left of working capital, which means that the music service only has 6 months left of staying afloat, unless they are able to raise more money. However in a statement to The Verge, a company spokesperson is refuting those allegations by saying, “We have experienced negative stories about Tidal since its inception and we have done nothing but grow the business each year.”
This seems to go against the report which states that Tidal apparently lost as much as $44 million before taxes last year, although the company seems to believe that they will be able to break even and possibly even achieve profitability mid-2018. That being said, it’s not hard to believe that Tidal (or any other music streaming service) could be doing badly.
Last month Apple Music boss Jimmy Iovine claimed that the music streaming industry isn’t making any money, and that companies like Apple, Google, and Amazon at the very least have other products to help prop up the service, whereas music-only services such as Spotify and Tidal don’t. In any case take the report with a grain of salt for now, but maybe don’t discount Tidal just yet.
The way we consume music has changed over the years, where it used to be we would be physical copies of music in the form of vinyl, cassette tapes, CDs, and so on, before we moved into the digital age where we would buy digital singles and albums. In more recent times, it seems that music streaming is the new form of delivery.
However it seems that while music streaming is on the rise, it might not necessarily be as profitable as one would think. This is according to Jimmy Iovine, the head of Apple Music and also an industry veteran. Speaking to Bloomberg in an interview, Iovine suggested that music streaming services have little to no margin, and that streaming services aren’t actually making money.
“The streaming services have a bad situation, there’s no margins, they’re not making any money.” He also claims that services such as Spotify could be in trouble because unlike Apple or Google or Amazon, they don’t sell anything else. “Amazon sells Prime; Apple sells telephones and iPads; Spotify, they’re going to have to figure out a way to get that audience to buy something else. If tomorrow morning [Amazon CEO] Jeff Bezos wakes up and says, ‘You know what? I heard the word “$7.99″ I don’t know what it means, and someone says, ‘Why don’t we try $7.99 for music?’ Woah, guess what happens?”
He adds, “The streaming business is not a great business. It’s fine with the big companies: Amazon, Apple, Google… Of course it’s a small piece of their business, very cool, but Spotify is the only standalone, right? So they have to figure out a way to show the road to making this a real business.”
If you have a Sonos sound system in your home and use Tidal has your preferred music streaming service, rejoice, because you will now be able to control your music system from within the Tidal app. The music streaming service has updated its app with the ability to control Sonos hardware. This means that users will be able to control their sound system without having to switch between multiple apps.
Tidal isn’t the first music streaming service to enable its listeners to control Sonos hardware from within its app. Spotify and Pandora have both added similar functionality to their apps already.
The Tidal app now enables users to control playback to their Sonos speakers from inside the app. It also enables friends who don’t have access to the Sonos hardware but are on the user’s Wi-Fi network to play music through the speakers as well.
Tidal and Sonos have also launched an original interview series called Sound Tracks. Filmed in the Sonos Store in New York, the series will be hosted by veteran music journalist Joe Levy. It will feature in-depth interviews with famous producers, engineers, managers, A&R executives, and more.
For a limited time, Sonos customers can also avail a special three-month trial of Tidal HiFi.More...