One of the ways companies market their smartphones is by boasting its camera’s capabilities. To a certain extent megapixels are still used as ammunition when it comes to marketing a camera, but as we all know, megapixels don’t determine a camera’s quality and that there are other factors that need to be taken into consideration.
Companies like Nokia have marketed their cameras to be great in low-lighting situations, while companies like Sony boasts the use of its Exmor RS sensor and G-lens. According to a recent patent by Apple, it shows the Cupertino company possibly considering the idea of a detachable camera which would undoubtedly make for a great piece of marketing. (more…)