For the longest time ever, smartphone displays had a display aspect ratio of 16:9, at least until earlier this year when LG launched the LG G6 which featured an 18:9 aspect ratio. This changed the trend and we started to see more smartphones adopt this display, such as Xiaomi, Essential, Samsung, and so on.
In fact it seems that we could see this trend continue for the next year or so, especially when there are reports that shipments for 18:9 displays are expected to hit 230 million units in 2017 alone, indicating that there is no doubt an interest in such display sizes (although one could argue that customers might not really have a choice in the first place).
According to the report by market research firm Sigmaintell, Samsung Display is said to account for a whopping 60% of these displays, thus cementing the company’s position in the display market. The report goes on to add that we can expect even greater numbers in 2018, as they expect that the shipments of these displays to rise by 40% in the next year.