When it comes to mirrorless cameras, it’s safe to say that Nikon doesn’t exactly come to mind. The company has a pretty long and solid reputation for churning high-quality DSLR cameras, but in terms of mirrorless cameras, the company’s Nikon 1 series wasn’t exactly what you might call a runaway success.
However Nikon isn’t quite ready to throw in the towel yet because in a recent interview with Japanese newspaper Nikkan Kogyo Shimbun (via Nikon Rumors), Nikon President Kazuo Ushida revealed that the company had a new mirrorless camera in the works. Note that this interview was given in Japanese so there is a chance that something might have been lost in the translation.
However assuming that it is correct, the portion of the interview reads, “With generations grew up on smart phones I will give out a “Nikonashii” mirrorless camera that made a difference to other companies in terms of performance. I want to overwhelm the performance of the lens by making use of industrial lens technology, but also need playfulness.”
This isn’t the first time we’ve heard that Nikon might be working on something new. We had previously heard that they company was looking to launch a full-frame mirrorless, but whether or not this is the camera that Ushida is referring to remains to be seen.