As you might have heard, a couple of years ago there was an issue with the Takata airbags installed in certain brands of cars, such as Toyota, Honda, and Nissan, in which they were forced to recall vehicles that have been outfitted with the airbags. Now clearly with such a dangerous defect, customers should send their vehicles in to get it looked at right away, right?
Perhaps some customers have been too busy, or maybe some believe that it will never happen to them, but regardless what the reason is, there’s a good chance that there are still quite a few vehicles out there that have yet to be recalled/fixed, but Honda has a solution: the company has recently announced that they plan to use Facebook’s targeted videos to try and seek out Honda owners to encourage them to take their vehicles in for a repair.
For those unfamiliar, Facebook has a set of tools that allows posts to be targeted at specific audiences (which has generated some controversy in the past), such as by language, region, age, gender, and so on. In Honda’s case, they plan to match email addresses of those with the affected vehicles to that of their Facebook accounts, assuming they use the same email.