If you’re thinking about buying a new set of speakers and doing your bit for charity, you’ll be interested to learn that Amazon has recently announced a PRODUCT(RED) edition of their second-gen Echo speakers. As you can see in the photo above, this means that we’ll be seeing the Echo speaker get a new look.
In case it wasn’t obvious, the only change that the Echo will be seeing will be to its outside grill, where it will now sport a red cover. However apart from that, the tech specs and the features of the speaker will remain identical to the regular second-gen Echo. The speakers are priced at $100 and is available for pre-order via Amazon’s website, with 10% of the proceeds being donated to fighting AIDS through the Global Fund.
Whether or not you believe in the cause is up to you, but if you’re looking for a set of speakers with a striking finish instead of the usual black finish that we typically see, then perhaps this could be worth taking a look at. The speakers are currently set for a release on the 6th of December and also marks the first time that Amazon has launched such a device.
Amazon is of course not the first or only company to do so, with Apple possibly being the more at the forefront of such endeavors, such as creating (RED) iPods, iPhones, headphones, and so on.